MoBev To Distribute The Civil Life

Just in case you didn’t realize, there is an email link on our home page in the bottom left corner.  From here to forth, all important announcements will go to those wise people that have signed up. I will then post the information here a day or two later.  Cheers and thanks for reading.

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March 3, coming to a bar near you, hopefully


To my fellow comrade in consumption,

It is with great pleasure that I finally make use of this ever growing email list. Surely, on a daily basis you awake from your night’s rest and head to your computer hoping that The Civil Life has a message waiting for you.  But this unfortunately has not been the case and I apologize sincerely for any distress I have caused you over the last 5 months by not utilizing this list.  But I do thank you for signing up for our list.

But let me say for the record.  It was always on my mind.  And as I posted on Twitter (every once in a while) and updated our Facebook page, there was always a part of me that wondered if you were being updated.

But I didn’t send word.  And you waited.  Hopefully, this lack of emails has not had you worrying about us.  And most surely you waited while drinking a nice restorative tasty pint and surely you have been down to see that our humble pub is creating a nice foundation of ladies and chaps that find heading down to the pub as natural as putting on one’s shoes.

People are venturing into our pub for a varied number of reasons:  Many arrive to be enveloped in the nice respite a pub offers, to revel in those good things that shuffle into and out of our lives, to plan, to discuss issues and without a doubt they arrive to enjoy a restorative pint poured by a few chaps who were born to pour beer.  People come down to read the paper, read a book (we have 150 in our library), to play darts (2 dart boards), to play ring the bull (1 game), to play board games (too many here to list), to sit arm and arm in one of our Irish inspired snugs and catch up with old friends or explore new ones.  They come down in good times and bad and they come here because hopefully they want as much as we want them to be a part of an old fashioned brewery raising.

After five months, I can honestly say it’s working.  It can be rather slow at times and rather choppy at others.  But we are pushing our best to improve every day the way we do business and I sincerely hope we are surpassing your expectations or at least meeting them.  If by chance we aren’t, we are requesting at this time for you to lower your expectations.  Or maybe just come in sit at the bar and engage a bartender in a traditional conversation. Hopefully, that will change your mind about us.

And that is what this is about.  Public houses are putting up a valiant effort to protect the art of face to face verbal conversation in a world that is too often reduced to lit up screens and binary digits. But let’s put that phone to good use and the email you usually send to better use by including the common and rejoicing words, “How about grabbing a pint tonight?”  You could also say something cordial with English undertones like, “Fancy a pint tonight?”  Or maybe even take a more romantic approach, “A pint tonight fancies you?”  I could go on and on, but the truth is you can ask a friend to head down a pub any way you like.  I once used a carrier pigeon.* And my friend, Larry in college used to use smoke signals until he accidentally burned down his house.*

Now, what is all this talk about heading down to the pub.  Well, it’s self serving, I suppose.

The Civil Life Brewing Company is proud to announce to you (IN THIS EMAIL FIRST...we’ll announce on facebook and twitter tomorrow but wanted our email list to know first) that we are partnering with MISSOURI BEVERAGE to begin distributing our beers in the St. Louis area.  Over the course of the last several months and a few meetings with our friends at MISSOURI BEVERAGE (our local distributor) we have decided that partnering with them on this journey would be a great fit for our little brewery which hopes to eventually become a bigger little brewery.  If we are lucky someday we are hoping to become a very tiny big brewery... that is if we are lucky.

So what does this mean to you?

It means beginning March 3, you will be able to head down to a pub (not all pubs) and get a pint of the Civil Life. 
Hopefully, it will be your neighborhood pub as honestly neighborhood and pub go together like Batman and Robin.

What this means right now:

Over the next week and a half, I will be reaching out to the several thousand (read 20) restaurants and bars that have expressed interest in pouring the Civil Life.   We will be posting on our blog updates along the way and thanking those restaurants and pubs that allow us the privilege of being poured in their establishments.   Our greatest hope for our little brewery is over the next year to spend our resources and time supporting the restaurants and bars that pour our beers.  Without them, our little brewery will simply become an out of business little brewery.  And that would be bad, especially for Mike, Dylan and me.

We will be adding a link to our website with details on those pouring our beers and I hope when you are looking for a place to go out to eat you will find comfort in one of the fine establishments that gave us a chance.  Maybe even say hello and thanks with us.

Cheers and my best to you.  I assure you this email list will not fill your inbox with lots of email but it will always be the first place we announce big things about the Civil Life.

Here’s to hoping your pint is always full or at least readily refilled and that good things come your way.  Start warm fuzzies now.

Cheers!

Jake Hafner
Captain of the Barley Ship
The Civil Life Brewing Company

* denotes a sentence that take a few liberties with factual information.  Meaning.  I once tried to get a parrot to say “Fancy a trip to the ole pub” *